study
We studied llms.txt across 137K domains
28% of domains had an llms.txt file, and 97% of those files got zero requests in May 2026. The best data yet on whether it matters.
Search changed. Here's what to do about it.
SEO, what now?
ChatGPT, Google's AI Overviews and Perplexity now answer questions before anyone clicks. We test what actually works on WordPress, Drupal, Shopify and headless sites, and explain it in plain English.
Free AI audit: can AI search read your site?
New to this? Start here or read this week's digest.
01 / Pick your platform
WordPress
Yoast, Rank Math and the plugin pile: what actually helps you show up in AI answers.
Open the playbook →
Drupal
Metatag, Schema.org Metatag and the new AI modules, configured the right way.
Open the playbook →
Shopify
Product data, Shopify Catalog and agentic commerce, explained for merchants.
Open the playbook →
Headless
Next.js, Astro, Nuxt and a headless CMS: make sure AI crawlers see more than an empty page.
Open the playbook →
02 / Latest
Latest articles
ExplainerVerdict: Do it now
SEO, what now? The plain-English guide to AI search
Search is turning into answers. Here's what changed, what still works, and the five things to do first, whatever platform you run.
AnswerVerdict: Watch
Does llms.txt matter? What the data says
Lots of plugins and tools now generate an llms.txt file. Here's what it is, what the evidence shows, and our verdict.
PlaybookVerdict: Do it now
Headless sites and AI crawlers: is your site an empty page to ChatGPT?
Most AI crawlers don't run JavaScript. If your headless or app-style site builds content in the browser, they may see nothing at all. Here's how to check in five minutes and what to fix.
03 / What Now · Issue 0 · Oct 20, 2026
The 2026 catch-up: eight things that changed this year
Every week: what changed in AI search, a verdict on each item, and what to do on your stack.
- Verdict: Do it now
Google says AEO and GEO are "still SEO"
Treat this as permission to focus on fundamentals. Check indexing in Search Console, and keep Merchant Center and your Business Profile complete.
- Verdict: Do it now
Zero-click searches hit 68% in the US
Stop judging search on sessions alone. Add impressions, AI citations and leads to your monthly report.
- Verdict: Do it now
Being cited in AI Overviews roughly doubles your clicks
Find your top informational pages in Search Console, search those queries, and note whether you're cited. Rewrite the ones that aren't to answer the question in the first paragraph.
- Verdict: Skip
97% of llms.txt files got zero requests
Leave it on if your plugin makes one for free. Don't spend money or time on it.
- Read the full issue
04 / Resources
The best of what's out there
Hand-picked guides, studies and tools from across the industry. We read them so you can skip the rest.
docs
AI features and your website
Google's own guidance on AI Overviews and AI Mode. Short version: the same fundamentals apply, and no special AI files or markup are required.
guide
The AI Search Manual
The deepest free reference on how AI search works, in 24 chapters with a changelog. Dense and enterprise-leaning, so pair it with our platform playbooks.
study
AI Overviews impact on Google CTR (2026 update)
53 brands, 2.43B impressions. Being cited inside an AI Overview roughly doubles your click-through compared with not being cited.
newsletter
SEOFOMO newsletter
The best curated weekly roundup for SEO professionals, with strong AI search coverage. More technical than our digest, and worth both.
study
Why your site is invisible to ChatGPT and Claude
AI crawlers don't execute JavaScript, so client-rendered pages can look empty to them. Required reading for anyone running a headless or app-style site.